AccorHotels - Forthcoming opening in Angola & development achievement in East Africa
Published 06 October 2016
· Opening on november 9th of the ibis Styles Talatona, first of the 50 hotels planned in Angola
· Settlement of a dedicated HUB in Johannesburg for the development in East and Southern Africa
· 200 hotels projected in Africa by 2020
AccorHotels, the world’s leading travel & lifestyle and digital innovator, is a reference key player in Africa’s being part of the economy for 40 years and employing 10,000 collaborators.
With its double expertise as investor and operator and through its subsidiaries HotelInvest, HotelServices, AccorHotels group operates in 19 countries, from the Maghreb region to Southern Africa, with 106 hotels (18,700 rooms), 11 brands from economic to luxury: Raffles, Fairmont, SO, Sofitel, Pullman, MGallery by Sofitel, Mercure, Novotel, ibis, ibis Styles, ibis Budget.
The major events on the African continent for last months were the opening of Pullman Lubumbashi Grand Karavia (Democratic Republic of Congo) and Sofitel Tamuda Bay Beach & Spa (Morocco) but also ongoing high level projects like the unique contract of 50 hotels in Angola.
In Africa, AccorHotels - definitely leader in French-speaking countries - expands in English-speaking ones
Above all, our ambition is to reach 200 hotels by 2020, then, 300 hotels by 2025. We want to reinforce our presence in French-speaking Africa and quickly gain market shares in English-speaking Africa » said Antoine Guego, COO AccorHotels Africa & Indian Ocean, during the Africa Hotel Investment Forum (AHIF), in Kigali.
From this perspective, beginning of this year, AccorHotels has opened a HUB, dedicated to the development, in Johannesburg. This HUB will help the Group expand in East Africa. "We target openings in Ethiopia, Kenya, Uganda, Tanzania, Mozambique and South Africa. One Pullman, One Mercure and One Novotel is already under construction in Addis-Ababa. One Pullman will open in Nairobi end of 2017 (340 rooms)", added Philippe Baretaud, SVP Development Africa & Indian Ocean.
First opening in Angola, on November 9
In Angola, the first ibis Styles will open its doors in Luanda, on November 9. Thus, AccorHotels will be the first operator to cover the whole country. This historical implantation of the hotel group was made possible through an exclusive partnership with the major Angolan company AAA ACTIVOS LDA.
The construction of a national network of 50 hotels spread across the capitals of the different provinces – Luanda, Huambo, Humbo and Namibe – is defining for the Angolan economy.
Four hotels will host their first clients in the region of Luanda, the Angolan capital. Among them, the Grand Mercure Talatona (150 rooms), ibis Styles Talatona (120 rooms), ibis Styles Viana (180 rooms) and ibis Styles Cacuaco (180 rooms).
Over time, 27 hotels will be operated under the banner of the economic ibis Styles brand, 22 under that of the upscale Grand Mercure brand, and 1 under the luxury Sofitel brand.
Angola has 25 million inhabitants, 40% of which are of working age. Therefore, 3,000 employees will be hired locally in a large selection of hospitality jobs, ranging from restaurant service to executive positions: The Group commits to train these employees, as well as to pass on its values to them.
"By 2018, our ambition is to prepare a new generation of Angolan managers who would be able to manage our futur establishments" said Antoine Guego.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.
With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.
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