Aleph Hospitality Celebrates Third Birthday with Two New Signings
Published 01 October 2018
Pioneering hospitality management company, Aleph Hospitality, today announced the signing of management agreements for two new hotels in Kenya; the Best Western Plus in the Westlands district of Nairobi and a three-star hotel in the popular coastal resort of Mombasa. The signings, which coincide with the company’s third birthday, continue the firm’s rapid growth, taking its portfolio to six properties overall, spanning Kenya, Ethiopia, Liberia and Senegal.
Upon opening in Spring 2019, the Best Western Plus Nairobi Westlands will feature 100 guest rooms, a dedicated meetings floor and two food and beverage outlets, including a rooftop bar, in-keeping with the area’s existing popularity as an upmarket entertainment hub. The as-yet-unbranded Mombasa hotel will offer 106 guest rooms along with extensive events space and leisure facilities, including a pool, in close proximity to both the central business district and the city’s famous beaches. Scheduled to open in Spring 2020, Aleph Hospitality has already commenced discussions to secure a suitable brand for the property under franchise agreement.
“This is the growing trend in Africa today,” explained Bani Haddad, founder and managing director of Aleph Hospitality. “Owners are increasingly looking for the power of an international brand above their door and all of the major brands are looking to franchising as the key vehicle for growing their footprint more rapidly. Through our international brand experience and our in-depth local knowledge, we are uniquely placed to operate in the middle, bringing together both parties for mutual success.”
The two signings also coincide with the Africa Hotel Investment Forum (AHIF), taking place in Nairobi from 2-4 October, an event which Aleph Hospitality has chosen to sponsor for the first time in 2018. The conference will see the company unveil its new marketing campaign, ‘Hotel management. Tailored to fit.’, which seeks to communicate the organisation’s unique value proposition as the only company dedicated to Africa and the Middle East able to offer both white-label and third-party management solutions for properties of varying star ratings, sizes and locations.
“In the three years since the company’s inauguration, not only has our portfolio grown rapidly, we have also broadened our offering to more fully encompass all of the services our owners were seeking. Every property is truly unique in its needs and we are proud to be able to reflect that in the nature of our management agreements. As the leading hotel investment conference in sub-Saharan Africa, AHIF is the perfect place for us to communicate the value that we can add,” commented Roz Money, Aleph Hospitality’s vice president of marketing and public relations.
Delegates attending AHIF can find Aleph Hospitality at Stand 13, within the main exhibition area at the Radisson Blu Upper Hill Nairobi. Both Haddad and Money will also be co-hosting round table sessions during the event, discussing third-party management and best practices in project delivery respectively.