Because sustainable development is at the heart of Morocco's 2020 strategy, the conception of Taghazout Bay resort aims to preserve the region’s natural resources and socio-cultural authenticity, and enhance human capital. The resort spreads over an area of 615 ha along a coastal line of 4.5 km with beaches of exceptional beauty. Relying on a rich and authentic hinterland, Taghazout Bay blends into the hills planted with Argan trees and adorned with sand dunes. Enjoying a special climate and exceptional natural wealth, Taghazout Bay is based on a «new generation» resort concept composed of world-class hotels (Hilton, Fairmont, Radisson, Marriott, Riu, Pick Albatros, Hyatt Regency, Hyatt Place) Tourist Residences and high-end as well as entertainment and leisure components including 2 golf courses, a tennis academy, a surfing academy, a beach club, a shopping area called Tawenza Square, and a first of its kind Argan Center. Created in July 2011, the Taghazout Development and Promotion Company (SAPST) is in charge of the planning, development, marketing and management of the Taghazout Bay Resort.