Vice President Commercial
A seasoned commercial specialist with over 34 years experience in the hospitality industry across the M iddle East and North Africa. Working with brands such as Hilton, Rotana , Movenpick and Dur Hospitality. Toufic helped launch over 25 Hotels in the region with key focus on people developments, policies and standards implementation and a keen sense of revenue, distribution and digital marketing strategies. He is perhaps most known for launching 3 successful loyalty programs and setting up multiple global sales and reservations offices in feeder markets to support a network of hotels. Well known for his straight forwardness and honest approach Toufic is dead focused on achieving results.