Scenario Planning Expert
Wade and Company
Woody Wade is a specialist in scenario planning, a technique for visualizing how your business landscape could realistically change over time, affecting your strategy and competitiveness. He has worked with companies in 35 countries. Woody is the author of “See Your New Normal” and “Hotel Yearbook 2036,” among several publications exploring how alternative futures can emerge, and how to foresee them today. Based in Switzerland, Woody was previously an Executive Board member of the World Economic Forum and was the Marketing Director at the Ecole hôtelière de Lausanne. He read history and Germanic languages at Indiana University and has an MBA from Harvard Business School.