Africa Hotel Investment Forum

2021 – TBA


2021 – TBA

Speaker Profile

Aly Shariff

Chief Executive Officer, Citymax Hotels by Landmark Group

Mr. Aly Shariff is the Chief Executive Officer at Citymax Hotels, a part of the Landmark Group Hospitality division, and holds over 25 years of experience in the service sector, including over a decade with the international mid-market hotel chain Premier Inn.   

During his tenure, Aly has held a host of roles, varying from hospitality operations and real estate along with capital and people intensive businesses. His work experience extends across the United Kingdom, India, South East Asia and the Middle East. Prior to that, Aly worked with Singapore Airlines as their HR Director for the UK and Ireland and was also the Project Manager for their global cultural transformation initiative, representing the European region. Born and educated in the UK, Aly holds an undergraduate degree in Hotel Management and a Masters Degree in International Business Studies & Human Resources.  

Aly is a strong believer in putting the guest at the centre of the business and his overarching vision can be described as ‘delighting guests by making everyday experiences special’.  He advocates the People Profit Chain as the ultimate goal of service sector businesses, and firmly believes that engaging teams and empowering them to be the best they can be, leads to happy guests and strong brand advocacy. This shows through in the financial health of the business.  

Aly successfully executed the start-up of the Premier-Inn hotel brand across international territories, by establishing 15 hotels across India and South East Asia between 2009 and 2016, ensuring both brand and economically relevant growth through rigorous network planning and resource prioritization.  

He has effectively managed partner and owner relationships, across multiple business models - sole ownership, JV’s and management agreements. Aly is also well versed in acquiring and selling businesses, leading integration teams and large-scale change/organizational projects.  

In addition to this, Aly has a wealth of experience in generalist and specialist Human Resource roles at both business unit and corporate levels, focused on Commercial & Strategic Change initiatives.  

In his spare time Aly enjoys family time with his three children as well as being a keen runner, cook and a photographer.