Area Vice President, Franchise Operations & Development EMEA/South Asia, Hard Rock Cafe International
David joined Hard Rock Cafe in 2018 to lead the franchise operations and development in EMEA and South Asia region operating 62 Cafes with a strong pipeline of growth. Prior to Hard Rock David led Dubai based Al Tayer Retail’s multi branded restaurant group of twelve International franchise and own brands including Armani Caffe, Almaz by Momo, Caffè Nero, Magnolia Bakery, Serendipity 3. As part of the Group’s Senior Executive team he was also responsible for the F&B new concept development in Bloomingdales, and Macy's in Dubai, Abu Dhabi and Kuwait.
Previously to Al Tayer, David worked in Russia and the CIS as Brand Director for Rosinter Restaurants and as New Brand Concept Development Director on behalf of Mercedes Benz (Russia) charged with developing a new innovative restaurant concept. Prior to Russia, David spent over 25 years in the UK running, and building restaurant brands across all sectors of the industry.