Africa Hotel Investment Forum

October 2019 – Africa


October 2019 – Africa

Speaker Profile

James Stuart

Founder, Stuart + Partners

James was the founder and Managing Partner of hospitality consultancy The Brand Company for 16 years, until earlier this year, when his desire to get more personally involved in client consulting – rather than running a business – led to a name change.

Stuart + Partners helps conceive, develop and operate new independent hospitality brands, using a proprietary business model called Brand Centred Management. This places the positioning of the brand at the heart of organisational purpose and culture, and across all guest-facing experiences: predicated on the principle that perceptions of hotel brands are established by shaping a compelling reality, not marketing fantasy.

Splitting his time between east and southern Africa, Greater China and South-east Asia James’ work spans facilities-planning, architectural and interior design briefing and management, staff recruitment, coaching and performance management system design, and guest-facing process design: all of which are shaped by a uniquely relevant brand positioning.

James has a long track record of helping to grow new hotel brands which have become leading commercial performers in their respective markets.