Africa Hotel Investment Forum

23-25 September 2019 – Sheraton Addis, Ethiopia


23-25 September 2019 – Sheraton Addis, Ethiopia

Speaker Profile

James Stuart

Founder, Stuart + Partners

Stuart + Partners helps conceive, develop and operate independent hotel brands, using a proprietary business model called Brand Centred Management. This places the positioning of the brand at the heart of organisational purpose and culture, and across all guest-facing experiences, based on the principle that perceptions of hotel brands are established by shaping a compelling reality, not marketing fantasy.

Splitting his time between Africa and The Middle East James’ work spans facilities-planning; architectural and interior design briefing and management; staff recruitment, coaching and performance management system design; guest-facing process design - all of which are shaped by a uniquely relevant brand positioning.

James has a long track record of helping to grow new hotel brands which have become leading commercial performers in their respective markets. In 2014 he published the world’s first book focused entirely on hotel brands: called Hotel Brand Bites, the book is available at