CEO, The Baobab River Company
The Baobab River Company is the project promoter and was established in 2016 by Kojo Busia, the CEO and primary shareholder. Kojo, a Ghanaian citizen, is an international civil servant with over two decades of international development experience working in both bilateral and multilateral institutions. Throughout his career, his work and leisure travels have taken him to all five continents of the globe, having enjoyed the rich hospitality and magical beauty of this wonderful world. The inspiration to establish a hotel and resort in a pristine region and community in Ghana comes, therefore, from his well-travelled and cosmopolitan background and experiences. His choice of a company’s name, Baobab River, symbolizes the essence of “sustainable tourism”.
Kojo’s vision and mission for this project is informed by the United Nations Sustainable Development Goals (SDGS) which seeks to create sustainable and inclusive businesses integrating social, economic and environmental objectives in a single project. His overriding goal is to establish an eco-Lodge and resort with linkages to nearby communities that support local sourcing and employment and encourage participation in the hotel’s value chain to boost local development. He envisioned the Baobab River Project with sustainable principles in mind with a view towards attracting global impact investors whose investment’s bottom lines go beyond returns on investments (ROI), to include environmental sustainability and livelihoods of the communities near the resort.
Kojo currently works in the international mineral development sector based in Addis Ababa, Ethiopia. He was previously employed as an international governance and development expert having worked and lived in U.S.A., Kenya, Romania, Mali and Ethiopia. Kojo obtained his PhD. from the Cornell University, USA, where he focused on international development policy. He also has a Master’s Degree in Political Science and African Studies, and Bachelors in International Relations.