Chief Executive Officer, The Business Tourism Company
Rick Taylor is a South African with a solid foundation rooted in the advertising industry having served as Managing Director of Johannesburg-based international advertising agencies - Barker McCormac and McCann Erickson - in the marketing and growth of leading consumer brands and destinations.
Rick has over 25 years experience in the tourism industry dealing at the highest levels of international, national and local government, and the private sector. He served as CEO of Cape Metropolitan Tourism for 7 years where he established the first convention bureau in Africa - Cape Town Convention Bureau - and later as Head of the National Convention Bureau for South African Tourism.
Rick is a former board member of a number of leading African and international tourism associations (for example Destination Marketing Association International USA; South African Minister of Tourism and Environment’s Strategic Management Team; Chair - Western Cape Tourism Board; Tourism Business Council of South Africa; Chair - South African Meetings Industry Federation; Chair - South African Federation of Convention Cities; Cape Film Commission; and Chair - Great Wine Capitals of the World amongst others). He is a sought after international speaker on destination marketing and the business tourism sector, subjects that he is absolutely passionate about.
Rick has been CEO of The Business Tourism Company since 2005 during which time he has consulted to destinations in Southern Africa, West Africa, East Africa, Europe, Australia and Trinidad & Tobago on both leisure and business tourism strategy development. He is the strategic architect of four Convention Bureaus’ in Africa and more than 70 diverse tourism projects across South Africa, Namibia, Mozambique, Rwanda, Tanzania, Ethiopia, Uganda, Cameroon and Zambia.
He holds a B.Com degree from the University of Lausanne and was the IMEX 2011 Africa and Middle East Academy Award winner in Frankfurt, and the African Meetings Industry Personality of the Year 2016 award winner in Addis Ababa.