Senior Manager, STR
As a Senior Manager for STR, Sophie oversees the Business Development Industry Partners team across Europe, Middle East and Africa.
Since putting the team together in 2017 Sophie has grown the team’s annual sales revenue by over 95% by prioritising clients’ data needs and reviewing internal sales processes. Sophie regularly presents at industry conferences and networking events to raises awareness of STR’s services.
Prior to joining STR, Sophie held numerous positions in hotel operations, front office and revenue management, ran her own Bed & Breakfast and latterly was in charge of Sales, Marketing & Operations for an e-commerce business where she doubled sales in her first 6 months.
Sophie holds a first-class joint honours MA with distinction in Business Management and Modern Languages from the University of Glasgow and a Postgraduate Diploma with distinction in International Hospitality Administration from Les Roches International School of Hotel Management in Switzerland.
Sophie is an active member of both the University of Glasgow and Les Roches International School of Hotel Management alumni networks and currently serves on the board of the Les Roches Alumni Committee.