ABOUT AHIF MARKETSPACE
Last week, the IMF’s Managing Director, Kristalina Georgieva, praised Morocco’s monetary and fiscal choices in the face of Covid-19.
As host to this year’s 24th UNWTO General Assembly, Morocco is set to showcase the importance of restarting international tourism in a safe and sustainable way. The country has been a key focus economy for AHIF – Africa Hotel Investment Forum. The Bench Team has been working closely with SMIT the Moroccan Agency for Tourism Development, to see how best we can showcase and discuss Moroccan opportunities with the AHIF community.
On 25 March, we are bringing the power of AHIF back to you! Experience the AHIF Marketspace virtual event, focused on hospitality investment in Morocco and surrounding regions, free to attend. Register now
Africa Hotel Investment Forum (AHIF) would have celebrated its 10th edition in 2020. However, AHIF’s legacy of connecting the region’s hospitality investment community was forced to face challenges unlike anything anyone expected. Joining this resilient industry, facing the perfect storm, we continue to engage, innovate and discuss how best to utilise virtual platforms and hybrid meetings to encourage business discussions around the future of Africa’s hospitality sector. We will keep you posted on new announcements around AHIF 2021 soon, stay tuned!
As many African countries cautiously try to reopen and rebuild their economy, we want to bring our AHIF community together and discuss what happened during this Covid Period in terms of investment in the tourism industry, were there any significant transactions in the hotel/tourism industry, what the impact has been on ongoing hotel development projects.
This one-day virtual event will focus on Morocco and the surrounding region and explore the roles for Private Equity funds and in particular for venture capital funds in the tourism sector during and after the crisis and consider to what extent greenfield projects still represent an attractive option for investors in a context of recovery.
High-level speakers will come together and share what type of tourism products will emerge as a winner from the crisis and if sustainable tourism, ecotourism, eco-resort projects will be more privileged in the future.
Just as this event will be fully virtual, the big question remains, how important will digital tools become in promotion strategies and if webinars and other video conferences will remain dominant after the return to normal.
We will focus specifically on the situation in Morocco - what measures are needed in the short term and how asset managers are dealing with the current situation.
In addition, we will hear from Morocco’s industry leaders if the current crisis is an occasion to have a fresh look at the investment climate environment (taxes, incentives, procedures), what the impact of the banking sector is, and how banks can support tourism investment or if banks are going to be flooded with distressed assets and debts write-off?