Who Should Attend?

This webinar is designed for hotel owners, asset managers, investors, developers, and senior decision-makers who want to:

• Benchmark their property performance against the market.
• Optimise revenue strategies and improve operating margins.
• Strengthen relationships and negotiations with hotel operators.
• Identify new investment opportunities across Africa.
• Use real-world data to drive smarter, long-term asset management decisions.

If you're responsible for shaping the commercial success of a hospitality asset — whether a single property or an entire portfolio — this session is for you.

What Will Be Discussed

• How to use STR data to benchmark hotel performance and spot market trends before your competitors.
• Practical strategies to strengthen rate positioning and drive higher yields.
• How owners and investors can leverage performance insights for better asset management and decision-making.
• Tips for collaborating more effectively with operators using real, actionable data.
• Why STR benchmarking is a critical tool for long-term property valuation and portfolio growth in Africa.